Talk on Producing Media for Websites by Martin 2W0NKS

On the 3rd of March Martin (2W0NKS) gave the club a talk on producing media for websites.

Martin explained that Good media is crucial for a website because it enhances user experience, engagement, and credibility, boosts engagement and retention, improves communication, enhances SEO and performance, builds trust and credibility, and attracts new interest in the club and members to the club.

In the context of websites, media refers to various types of content that enhance the user experience, including:

1. Images – JPEG, PNG, GIF, SVG, and WebP formats used for visuals like logos, backgrounds, and illustrations.
2. Videos – MP4, WebM, or embedded videos from platforms like YouTube or Vimeo.
3. Audio – MP3, WAV, and AAC files for background music, podcasts, or sound effects.
4. Animations – GIFs, CSS animations, and JavaScript-based animations (e.g., Lottie files).
5. Documents – PDFs, Word documents, or spreadsheets available for download.
6. Interactive Media – HTML5 games, VR/AR elements, and interactive infographics.

Media helps improve engagement, storytelling, and accessibility on websites but must be optimized for speed and responsiveness to enhance user experience.